Google Ad Grants · For nonprofits
$10,000 a month in free ads.
Put to work.
We get your nonprofit approved for the Google Ad Grant, then run the account every month: compliant, tracked and aimed at donations, sign-ups and volunteers, not vanity clicks.
Free eligibility check. Reply within 24 hours.
Google Partner · ID 1859632290 · Grant accounts built around your mission, not around spending the budget
Why grants stall
Getting approved is the easy part.
Using it well is the job.
Plenty of nonprofits get the grant and then watch it go quiet. The account was set up once, nobody owns it, and Google's rules are strict enough that a neglected account gets paused.
Approved, then idle
A grant nobody manages spends a fraction of its budget. Every month unused is free reach your cause never gets back.
The 5% CTR rule
Google requires grant accounts to keep a click-through rate above 5%. Broad keywords and weak ads drop you under it, and persistent misses end in suspension.
Traffic that does nothing
Clicks on general terms rarely become gifts. Without conversion tracking, you can't tell which keywords bring donors, volunteers or event sign-ups.
Rules that keep moving
Account structure, keyword policy and activity requirements get updated. An account built to last year's rules can break quietly.
We fix all four: a structure that clears the rules, tracking that proves results, and someone who actually logs in.
Two jobs, one team
Get the grant.
Then keep it working.
Phase 1
Obtaining the grant
We handle the paperwork and the setup so a good organisation doesn't lose months to a rejected application.
- Eligibility review before you apply
- Google for Nonprofits registration and nonprofit validation
- Website review: HTTPS, real content, no commercial clutter
- Grant application and Google Ads account activation
- Launch-ready account structure on day one
Phase 2
Ongoing management
The account is a live asset. We run it monthly, keep it inside the program rules and tune it toward what your mission needs.
- Keyword research built around the people you want to reach
- Ad copy and sitelinks tested monthly
- Conversion tracking for donations, forms, calls and sign-ups
- CTR and compliance monitoring, with fixes before Google flags them
- A plain-language monthly report: what ran, what converted, what's next
Who qualifies
Check eligibility
before you spend a week on it.
The program is for charitable organisations with valid nonprofit status. Rules vary by country, and Google updates them, so we confirm against the current policy for your situation.
Usually eligible
- Registered charities and 501(c)(3) nonprofits
- Churches, parishes, dioceses and ministries
- Food banks, shelters and community services
- Foundations and cultural or educational nonprofits
- The charitable arm of a larger institution
Usually not eligible
- Government entities and organisations
- Hospitals and healthcare organisations
- Schools, childcare and universities (their separate foundations may qualify)
- Organisations without valid charity status
- Sites that are mostly commercial or have little real content
Not sure which side you fall on? Send us the organisation and website and we'll tell you honestly, free.
Compliance
The rules that sink
unmanaged accounts.
Hold a 5% click-through rate
We build around specific, high-intent keywords and tight ad groups, and prune the terms that pull the average down.
Meet the account structure requirements
Campaigns with multiple ad groups, multiple live ads and sitelinks, geo-targeted properly and built to Google's current checklist.
Stay active and review-ready
Regular changes, the annual program survey and monthly check-ins, so the account never looks abandoned to Google.
What's included
Everything the grant needs,
nothing it doesn't.
Eligibility review and application support
Google Ads account build to current Ad Grants requirements
Keyword research and negative keyword management
Ad copy, sitelinks and monthly testing
Conversion tracking: donations, forms, calls, event sign-ups
Monthly CTR and compliance monitoring
Annual program survey and policy reviews handled for you
Monthly report in plain language, with a call when you want one
Pricing
The ad spend is free, so you pay only for the work. Fixed monthly fee, scoped to your account and goals, quoted after a short call. No long contract.
Who we work with
Nonprofits that want
results, not a dormant account.
We work with organisations that have a real mission and a website that does it justice.
Catholic parishes and ministries
Mass times, giving, religious education and events, reached by people searching for them.
Charities and foundations
Donations, fundraising campaigns and awareness for causes that need more people to find them.
Community services
Food banks, shelters and support services connecting people in need with help.
Volunteer-driven organisations
Recruit volunteers and mentors with ads that reach people already looking.
Arts, culture and education nonprofits
Ticket sales, memberships, programme sign-ups and course enrolments.
Faith-based and mission organisations
Retreats, conferences and outreach, with messaging that respects your audience.
We also run paid campaigns beyond the grant when you want to scale past the Search-only limit.
How it works
From first call
to a running grant.
Eligibility check
We review your organisation and website against the program rules and tell you where you stand.
Apply and activate
We guide Google for Nonprofits registration, the Ad Grants application and account activation.
Build and track
Account structure, keywords, ads and conversion tracking, set up to current program requirements.
Launch and learn
We watch the first weeks closely: what earns clicks, what converts, what gets cut.
Manage monthly
Optimisation, compliance monitoring and a clear report, every month.
Why BearSolutions
A Google Partner
who treats the grant like a real budget.
Verified Google Partner
Partner ID 1859632290, with Search certifications kept current.
Tracking-first
We tie the grant to donations, sign-ups and volunteers, so you can show your board what free ads produced.
Built for mission, not spend
We don't chase the full $10,000 for its own sake. We aim it at the searches that matter to your cause.
Client reviews
What Our Clients Say
5.0 ★ average
Real results from real businesses — verified on Clutch and Trustpilot.
“BearSolutions managed our Google and YouTube advertising campaigns with impressive professionalism and precision. They truly understand the strategic side of paid media, and the process was completely results-driven from day one.”
“Paolo developed a fully functional Shopify website with incredible attention to detail. His technical skill combined with genuine creative understanding made the whole process seamless — and the results speak for themselves.”
Rachel Ashby
CEO · Tallow Glow
“A serious and professional agency. Punctual in delivering the planned activities. Proactive with suggestions and innovations to improve the marketing strategy for my businesses. An excellent, reliable partner.”
Renato Gastaldi
Owner · Gelatoteca Suso
“They brought creativity and dedication to our website and took the time to truly understand our vision. The result beautifully enhances our portfolio — I could not be happier.”
Giuliana Melis
Founder · Oro E Seta Ricami
“They met our aggressive launch timeline and built a site that clearly presents our services. Their proactive approach and analytical insights truly set them apart — a genuinely responsive and forward-thinking team.”
Amber Perez
Wedding Planner · TXWP
“Our e-commerce sales and social engagement improved significantly after working with BearSolutions. They delivered early, communicated clearly, and paid careful attention to every detail of our needs.”
Sartori Braido
Employee · Lucky Ghost
“Paolo developed a fully functional Shopify website with incredible attention to detail. His technical skill combined with genuine creative understanding made the whole process seamless — and the results speak for themselves.”
Rachel Ashby
CEO · Tallow Glow
“A serious and professional agency. Punctual in delivering the planned activities. Proactive with suggestions and innovations to improve the marketing strategy for my businesses. An excellent, reliable partner.”
Renato Gastaldi
Owner · Gelatoteca Suso
“They brought creativity and dedication to our website and took the time to truly understand our vision. The result beautifully enhances our portfolio — I could not be happier.”
Giuliana Melis
Founder · Oro E Seta Ricami
“They met our aggressive launch timeline and built a site that clearly presents our services. Their proactive approach and analytical insights truly set them apart — a genuinely responsive and forward-thinking team.”
Amber Perez
Wedding Planner · TXWP
“Our e-commerce sales and social engagement improved significantly after working with BearSolutions. They delivered early, communicated clearly, and paid careful attention to every detail of our needs.”
Sartori Braido
Employee · Lucky Ghost
“Fast, responsive, and professional. BearSolutions set up our advertising accounts and tracking configuration exactly as needed, completing every milestone ahead of schedule.”
Emanuele Lai
Digital Strategist
“I am a Digital Strategist and have had the pleasure of working with Paolo on several projects: always punctual, professional and reliable. Absolutely recommended!”
Manu
Digital Strategist
“Working with Paolo has been an amazing experience! As an entrepreneur, finding people you can trust to do good work is crucial. From the website design to forming a digital marketing strategy, Paolo has been helpful and brought incredible insight into the event planning industry. Definitely worth the investment!”
Hello TXWP
Entrepreneur · TXWP
“I have been working closely with Paolo for a long time now and cannot recommend him highly enough. He is a true professional when it comes to Google Ads. His technical expertise truly makes a difference: recently he took charge of one of our client's campaigns and, through his paid strategy, achieved a concrete and measurable increase in sales. But beyond the results, what I appreciate most is his reliability. Paolo is an extremely precise and organised person; his reports are always punctual, crystal clear and straight to the point, making teamwork much smoother and more transparent. Having such a competent and methodical partner by your side is a real asset. If you are looking for someone who really knows how to make your advertising campaigns perform, Paolo is the right person.”
Andrea Scano
Marketing Consultant
“We chose BearSolutions to develop our platform and the collaboration was truly satisfying. From a technical standpoint they did an excellent job: the platform is fast, well-structured and presents influencer profiles clearly and effectively. They immediately understood our needs — creating a professional space where talent and brands can connect easily. What convinced me most was their seriousness: always transparent on timelines, they kept every promise and handled issues directly and professionally. It is not easy to find an agency you can truly rely on. A collaboration I would do again without hesitation.”
Marco
Founder
“Professionalism and punctuality! Excellent service.”
Fulvio Liut
Client
“The team delivered a comprehensive platform covering frontend, backend, and multiple integrations. What stood out was their genuine investment in our growth and use of cutting-edge technology — on time and with excellent communication throughout.”
Verified Client
CEO · Social Model Book
FAQ
Google Ad Grants,
answered.
The questions nonprofits ask most before applying.
Your grant is free. Leaving it unused isn't.
Tell us about your organisation and we'll check eligibility, free, within 24 hours.
Get started
Tell us about
your organisation.
Share your organisation and where you are with the grant. We'll reply within 24 hours with an honest read on eligibility and next steps.
What happens next
You send the brief
Where growth is stuck, what you've tried, your business and website.
A clear plan
A specific recommendation: what to build, in what order, and what it should return.
A free call
We walk you through it. No pitch, no obligation.