Industry guide · Hospitality
Google Ads for Hotels & Accommodation: The Complete Guide
How Google Ads works for hotels, B&Bs and holiday rentals: which campaigns to run, what to track and how to send travellers to a page that takes bookings. Written by a Google Partner.
Google Partner
Partner ID 1859632290
Texas office in Bellville
English and Italian
What we do
Direct bookings start with
search intent
People searching for a stay already know where, and often when, they want to go. Good hotel campaigns meet that intent with ads and landing pages that match the destination, the dates and the type of stay.
Most of the work is not the ads themselves. It is making sure the booking path is tracked, so you can see which campaigns produce bookings and which only produce clicks.
What we do
What we do
Search campaigns by destination and stay type
Separate campaigns for the places and room types you want to fill, so budget follows what you actually need to sell.
Your own name, protected
A campaign on your brand name so third-party sites do not capture people who were already looking for you.
Booking tracking
Booking-engine events and enquiry forms tracked as conversions, so reporting shows bookings, not just clicks.
Landing pages that take the booking
Pages that match the ad, load fast on a phone and lead straight to availability.
How we work
How we work
Audit
We review your Google Ads account (if you have one), tracking, landing pages and Google Business Profile, and send a written summary of what to fix first.
Build
We structure campaigns around your services and areas, and set up call, form and booking tracking before the first click.
Improve
We adjust bids, keywords, ads and landing pages based on the enquiries that actually come in.
Report
A monthly report in plain English: leads, cost per lead and, where tracking allows, revenue. No vanity metrics.
Client reviews
What Our Clients Say
5.0 ★ average
Real results from real businesses — verified on Clutch and Trustpilot.
“BearSolutions managed our Google and YouTube advertising campaigns with impressive professionalism and precision. They truly understand the strategic side of paid media, and the process was completely results-driven from day one.”

“Paolo developed a fully functional Shopify website with incredible attention to detail. His technical skill combined with genuine creative understanding made the whole process seamless — and the results speak for themselves.”
Rachel Ashby
CEO · Tallow Glow

“A serious and professional agency. Punctual in delivering the planned activities. Proactive with suggestions and innovations to improve the marketing strategy for my businesses. An excellent, reliable partner.”
Renato Gastaldi
Owner · Gelatoteca Suso

“They brought creativity and dedication to our website and took the time to truly understand our vision. The result beautifully enhances our portfolio — I could not be happier.”
Giuliana Melis
Founder · Oro E Seta Ricami

“They met our aggressive launch timeline and built a site that clearly presents our services. Their proactive approach and analytical insights truly set them apart — a genuinely responsive and forward-thinking team.”
Amber Perez
Wedding Planner · TXWP

“Our e-commerce sales and social engagement improved significantly after working with BearSolutions. They delivered early, communicated clearly, and paid careful attention to every detail of our needs.”
Sartori Braido
Employee · Lucky Ghost

“Paolo developed a fully functional Shopify website with incredible attention to detail. His technical skill combined with genuine creative understanding made the whole process seamless — and the results speak for themselves.”
Rachel Ashby
CEO · Tallow Glow

“A serious and professional agency. Punctual in delivering the planned activities. Proactive with suggestions and innovations to improve the marketing strategy for my businesses. An excellent, reliable partner.”
Renato Gastaldi
Owner · Gelatoteca Suso

“They brought creativity and dedication to our website and took the time to truly understand our vision. The result beautifully enhances our portfolio — I could not be happier.”
Giuliana Melis
Founder · Oro E Seta Ricami

“They met our aggressive launch timeline and built a site that clearly presents our services. Their proactive approach and analytical insights truly set them apart — a genuinely responsive and forward-thinking team.”
Amber Perez
Wedding Planner · TXWP

“Our e-commerce sales and social engagement improved significantly after working with BearSolutions. They delivered early, communicated clearly, and paid careful attention to every detail of our needs.”
Sartori Braido
Employee · Lucky Ghost

“Fast, responsive, and professional. BearSolutions set up our advertising accounts and tracking configuration exactly as needed, completing every milestone ahead of schedule.”
Emanuele Lai
Digital Strategist

“I am a Digital Strategist and have had the pleasure of working with Paolo on several projects: always punctual, professional and reliable. Absolutely recommended!”
Manu
Digital Strategist

“Working with Paolo has been an amazing experience! As an entrepreneur, finding people you can trust to do good work is crucial. From the website design to forming a digital marketing strategy, Paolo has been helpful and brought incredible insight into the event planning industry. Definitely worth the investment!”
Hello TXWP
Entrepreneur · TXWP

“I have been working closely with Paolo for a long time now and cannot recommend him highly enough. He is a true professional when it comes to Google Ads. His technical expertise truly makes a difference: recently he took charge of one of our client's campaigns and, through his paid strategy, achieved a concrete and measurable increase in sales. But beyond the results, what I appreciate most is his reliability. Paolo is an extremely precise and organised person; his reports are always punctual, crystal clear and straight to the point, making teamwork much smoother and more transparent. Having such a competent and methodical partner by your side is a real asset. If you are looking for someone who really knows how to make your advertising campaigns perform, Paolo is the right person.”
Andrea Scano
Marketing Consultant

“We chose BearSolutions to develop our platform and the collaboration was truly satisfying. From a technical standpoint they did an excellent job: the platform is fast, well-structured and presents influencer profiles clearly and effectively. They immediately understood our needs — creating a professional space where talent and brands can connect easily. What convinced me most was their seriousness: always transparent on timelines, they kept every promise and handled issues directly and professionally. It is not easy to find an agency you can truly rely on. A collaboration I would do again without hesitation.”
Marco
Founder

“Professionalism and punctuality! Excellent service.”
Fulvio Liut
Client

“The team delivered a comprehensive platform covering frontend, backend, and multiple integrations. What stood out was their genuine investment in our growth and use of cutting-edge technology — on time and with excellent communication throughout.”
Verified Client
CEO · Social Model Book
FAQ
Frequently asked questions
Straight answers, no sales pitch.
Talk to us
Let's get you
growing.
Tell us about your business and what you want to accomplish. We respond within one business day with a clear next step.
What happens next
You send the brief
Where growth is stuck, what you've tried, your business and website.
A clear plan
A specific recommendation: what to build, in what order, and what it should return.
A free call
We walk you through it. No pitch, no obligation.